Strategy, brand & communication
Strategy, brand & communication consulting
Clarify the strategy. Build the brand. Hold in a crisis.
The Stance supports demanding leaders, brands and organizations in their brand strategy, product development and communications — from audit to execution: personal branding, strategic consulting, customer experience, crisis management and events. Based in France, the agency operates internationally, with deep expertise in the US market.
Stance [stɑ̃s] (n.): 1. Origin (Eng.): Posture, a stand taken, foot placement. 2. Our vision (Strat.): The attitude and grounding of a brand within its outdoor ecosystem.
Authority & proof
Fifteen years leading excellence policies in demanding environments.
Marketing, Communications & Events Manager at Les Sybelles since 2023, after four years leading the Communications departments of Tignes and the mayor’s office — where managing the COVID crisis unit earned a commendation from the Prefect of Savoie.
Adjunct professor of crisis communication at Université Savoie Mont Blanc. Trained at HEC Paris and Google Digital Campus, with seven years at a branding agency, including a three-year mission for the UNESCO World Heritage inscription of the Ennedi Massif (Chad).
+112%
Web traffic — Les Sybelles
+45%
Social audience — Les Sybelles
Silver
"Ours de la Com" Award, 2026
UNESCO
Ennedi Massif, 2016
RESOURCES
Our guides, ready to read
Practical guides by The Stance for leaders in outdoor, hospitality and tourism. Crisis communication, destination positioning and more. Free to read online.
Our areas of intervention
Six areas of expertise, one standard of excellence
01
01 — Audit
Strategic audit & diagnosis
Product analysis, customer journey, brand awareness — with budget-backed recommendations.
02
02 — Brand & branding
Brand, positioning & personal branding
Brand identity, personal branding, employer branding and content strategy — from positioning to digital acquisition.
03
03 — Crisis & events
Crisis management & events
Crisis protocols, media coordination, event production and press relations.
04
04 — Consulting
Strategic consulting
Diagnosis, action plan and transformation management for leaders and organizations.
05
05 — Product
Product creation & development
From ideation to launch: offer design, user testing and go-to-market strategy.
06
06 — Client
Customer experience & journey
Customer journey mapping, loyalty building and relationship optimization at every touchpoint.
Anticipation & judgment calls
Need a crisis response set up?
Or a brand repositioning, an audit, an event to organize — the most direct way is to write.
Let’s talk about your project
THE STANCE
Strategy, brand & communication
Social