Stratégie, marque & communication
WHITE PAPER
Claiming the Ground
Snow, peaks, authenticity: in a saturated tourism market, resembling everyone else means existing for no one. This guide gives you the keys to build a destination positioning that truly stands out.
Stance /stæns/ (n.) : 1. Origin (Eng.): posture, a position taken, the spread of one’s footing. 2. Our take (Strategy): a brand’s attitude and grounding within its outdoor ecosystem.
Authority & proof
Fifteen years driving excellence strategies in demanding environments.
Marketing, Communications & Events Manager at Les Sybelles since 2023, after four years leading the Communications department of Tignes and the mayor’s office — where managing the COVID crisis unit earned a commendation from the Prefect of Savoie.
Adjunct professor of crisis communication at Université Savoie Mont Blanc. Trained at HEC Paris and Google Digital Campus, with seven years in brand agencies, including a three-year mission for the inscription of the Ennedi Massif (Chad) as a UNESCO World Heritage Site.
+112%
Web traffic — Les Sybelles
+45%
Social audience — Les Sybelles
Silver
Ours de la Com Award, 2026
UNESCO
Ennedi Massif, 2016
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THE STANCE
Stratégie, marque & communication
Réseaux